Twitter is a great way to keep in touch with people regularly.  More importantly, it is a fantastic way to seek out new insurance business partners or, better yet, have them find you or your agency!

The difficulty with any insurance marketing but especially with twitter is how to make your insurance agency stand out from the pack.

Here are a couple great tips for helping you or your insurance agency to stand out and get noticed on twitter.

1. Create an animated profile picture.  We recommend making a series of 4 or 5 gif images and then animate them using a free online gif generator like picasion.com
2. Use short messages in your animated profile picture.  People are drawn to images.  It has been said that the image of an ad accounts for 70% of the total interest in your ad while the headline and body text combined only account for 30%.  Using your image in twitter can really increase the interest level in your insurance agency or your personal business.
3. Change it up regularly!  People can get used to seeing the same logos in their twitter news feed.  Keeping your profile picture fresh can keep you and your insurance agency or business fresh and interesting.
4. Test, observe, record.  Feel free to experiment to see what image(s) get the most results.  Try following 30-40 new people with 1 profile picture and record how many followers you received after a 48 hour period.  Change your profile picture and follow another 30-40 people and see how it performed.  By testing different pics you'll get a feel for what particular pics get people the most interested.  Eventually, you may rotate just your top 2 or 3 pictures.

Keep these twitter advertising tips in mind and you'll get noticed by more people faster!

Want to learn more about leading-edge twitter advertising for insurance?  Check out our free Twitter insurance advertising copy-and-paste system now!